Fraser Moss and Jimmy Collins started YMC, “You Must Create”, back in ’95 with the inspiration of literally creating their own style. With a heavy tom-boy aesthetic, you know Blake and I fell in love at first glance. In starting YMC, Moss and Collins, aimed for “modern, functional clothing which eschew trends in favour of understated, wearable style,” and I think they did just that. YMC are creating timeless yet modern looks for men and women each season, offering something fresh to the fashion-minded without compromising the longevity and lifetime of a piece.
