Fraser Moss and Jimmy Collins started YMC, “You Must Create”, back in ’95 with the inspiration of literally creating their own style. With a heavy tom-boy aesthetic, you know Blake and I fell in love at first glance. In starting YMC, Moss and Collins, aimed for “modern, functional clothing which eschew trends in favour of understated, wearable style,” and I think they did just that. YMC are creating timeless yet modern looks for men and women each season, offering something fresh to the fashion-minded without compromising the longevity and lifetime of a piece.
With the weather warming up and the sun out, I’ve got one thing on my mind, the beach. I’ve been checking out the new swimwear for this season and fell in love with these halter style swim suits. 90’s inspired halters were all over the runway in recent seasons, and it’s finally flooded into swimwear. I am just a TINY bit obsessed with this trend. So stylish, tomboy-ish and practical I don’t know what there is to not be obsessed with? And don’t worry, high-waisted bottoms, one-pieces and rash guards haven’t gone away for summer 2015.
I love these relaxed and stylish, all denim looks for busy moms. They’re easy to accessorize, sturdy enough to handle spit up and freeze tag, and aren’t easily wrinkled or stained. Denim is one of the simplest ways to pull of chic, effortless style, making it a super mom-friendly trend!